Hospital gift shops are different from regular stores. These gift shops might differ in ownership. While many retail shops are owned by individuals or people who are out to make a profit, hospital gift shops are owned by hospitals.
In a hospital setting, the decision on who to purchase product lies with the manager. A manager is a person who supervises the daily operations of an organization, or in this instance, a gift shop. Most of these managers are social, and they tend to make consumers feel comfortable and alive around the store. When not occupied, managers help the shoppers make well-suited selections from an array of choices on the shelf.
Asides helping the consumer feel at home, managers supervise volunteer workers, as well as members of staff in the shops.
A hospital gift shop manager also helps to organize the display of products in the shops. A manager ensures, that the arrangement of seasonal items in the stores is changed as needed. Products that sell during winter are considerably different from goods that are sold during summer, spring, or autumn. Usually, there is an established marketing plan for sales service suited for hospital gift shops daily
Hospital gift shops work with a sales group, and the manager is expected to design a working schedule to be followed. Such designs or guides, allows the sales group to deliver appropriate gift items for appropriate events such as conferences, workshops etc. The manager also directs the work flowchart and movement of information between the sales group and the gift shop.
Also included in the manager’s duties is the supervision of cashiering and receipting of items that have been sold. The office of the manager is the most crucial in the store, and as such has the most experience in book balancing. The manager also makes sure that daily reports are rendered when due, producing a monthly inventory of merchandise and items. The creation of a buyer persona is also the responsibility of the manager, which is aimed at providing items best suited for customers.
The final and most important responsibility of the manager of a hospital retail shop is to act in the capacity of a buyer. The manager is saddled with the responsibility of meeting with vendors and company sales representatives to select gift items based on the buyer persona created, and also to decide the need for the availability of seasonal items.